Zenith and Range Rover Debut El Primero Range Rover Velar Watch

Haute Time

Almost 50 years after Swiss horologer Zenith introduced the famed El Primero and Land Rover unveiled the high-end off-road Range Rover, the two brands are marrying their iconic creations in a novel timepiece.

The Chronomaster El Primero Range Rover Velar Special Edition unities the best qualities of both labels, striking a balance between tradition and innovation.

“The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family,” said Gerry McGovern, chief design officer of Land Rover, in a statement on the occasion. “The Chronomaster El Primero Range Rover Velar Special Edition, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”

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