Zenith and Range Rover Debut El Primero Range Rover Velar Watch

Haute Time

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robert august.

Almost 50 years after Swiss horologer Zenith introduced the famed El Primero and Land Rover unveiled the high-end off-road Range Rover, the two brands are marrying their iconic creations in a novel timepiece.

The Chronomaster El Primero Range Rover Velar Special Edition unities the best qualities of both labels, striking a balance between tradition and innovation.

“The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family,” said Gerry McGovern, chief design officer of Land Rover, in a statement on the occasion. “The Chronomaster El Primero Range Rover Velar Special Edition, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”



The Awristocrat Magazine
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