Zenith Made a Car-Branded Watch We Actually Like

Gear Patrol

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robert august.

Automotive-branded watches generally tend to be half-assed attempts to slap a car badge and a high(er) price tag on a timepiece and call it a day. Zenith and Land Rover, however, have been doing things a bit differently. Last year, the two brands unveiled a Range Rover special edition El Primero that went a bit further than adding a Range Rover badge (though they did that too).



The Awristocrat Magazine
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