TO WIN A WATCH COLLECTOR’S HEART, SMARTWATCH DESIGNERS NEED TO GET SMART

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robert august.

“The Swiss watch industry is in trouble.”

They were fairly ill considered words coming from gifted designer and smartwatch creator, Sir Jonathan Ive of Apple. Is he not aware that all watch idiot savants experience a love for mechanical movements and an almost irrepressible disdain for quartz/microchip powered watches?

The launch has come and gone and two editions in, the Apple Watch has made nary a blimp on mechanical watch market share primarily because when it comes to levers, gears and pinions, the artistic and poetic elements outweigh the functionality and precision of “smart” timepieces since the Casio Calculator. That is not to say that collectors don’t appreciate watches like Casio, the truth is for many watch collecting is tied to a force akin to gravity – emotional resonance. Simply put, the sum total of passion or desire for a watch can be boiled down to a handful of factors: nostalgia, mechanical inventiveness and finally, head-turning design.

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