VIDEO: “Why should you sell a watch for $1000 more because it’s your own movement?” Jean-Claude Biver takes aim at in-house

Time and Tide

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robert august.

Last year we were privileged to get two passionate TAG Heuer experts in a room together to talk openly about some of the most controversial topics in the game today. One of those men was TAG Heuer CEO Jean-Claude Biver, and the other was founder of Calibre 11 and co-founder of Time+Tide, David Chalmers. In this video David simply asks why people should pay a premium to buy an in-house movement over a generic Swiss movement. Mr Biver does not hold back…



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