Three Questions for the Swatch Group’s Marc A. Hayek

Watch Time

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robert august.

“The smartwatch subject is an excuse,” claims Marc A. Hayek, head of the Swatch Group’s luxury brands Breguet, Blancpain and Jaquet Droz. In this brief interview with WatchTime’s Rüdiger Bucher, Hayek speaks on the watch industry’s future and his brands’ quests for luxury, desirability, and tradition.



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