TAG Heuer Autavia Watch For 2017 Preview At Heuer Collectors Summit

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robert august.

The two-day Heuer Collectors Summit was held this past Monday, September 12th, 2016, atTAG Heuer‘s headquarters in La Chaux de Fonds, Switzerland. It was the second edition of a similar summit held in 2013, with the idea to invite a handful of collectors to exchange ideas, experiences, and above all, share their pre-1985 beauties. Only this time, the enthusiastic collectors were joined by members of the press. Why? Well, you might have noticed that under Jean-Claude Biver’s leadership the TAG Heuer brand is changing. One arm of the historic watchmaker will be positioned in the past with a continued focus on heritage models, and the other will be duly focused on today with a focus on modern culture. In other words, the brand intends on serving its existing fans while at the same time attracting new ones.

A highlight of the Heuer Collectors Summit was a soft debut of the upcoming 2017 TAG Heuer Autavia reissue watch that came as the result of the “Autavia Cup” which aBlogtoWatch debuted here back in March of 2016.

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