HOW THE SWISS BECAME THE BEST WATCHMAKERS: A SERIES OF CHOICES AND FATE
How the Swiss became the best watchmakers is based on a series of choices and fateful shifts. What could reshape the watch industry again? We look to the history of the watch industry to find out.
How the Swiss became the best watchmakers is based on a series of choices and fateful shifts. “Swiss Made” is synonymous with quality in watches. Many other countries have developed reputations for inherent quality such as Made in Germany, America, France, England, the Netherlands, and the list goes on. When it comes to watches, no country holds such prestige as Switzerland and the marque of quality. However, the Swiss have not always been the marque of quality; in fact, up until about 120 years ago, many other countries had produced watches that rivalled or surpassed the Swiss in quality and reputation at one point or another. Today, many countries have laws that dictate what one must do to earn the “Made in” stamp. For the U.S., that standard is essentially 100% made in America. For Switzerland, that is currently increasing from 50% to 60%.