Seiko Reboots Giugiaro Design Chronograph with Astron GPS

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robert august.

Having just announced an extravagant, 18k pink gold Astron limited edition, Seiko reveals yet another GPS wristwatch that’s affordable and a lot more funky, having been designed by car design studio Italdesign Giugiaro.

Seiko introduced the world’s first analogue quartz chronograph in 1983, putting it in an asymmetric case styled by Italian automobile designer Giorgetto Giugario (whose firm is now design partner of Roger Dubuis). The unusual case shape was intended to make it easier to use the chronograph buttons, even while driving.

Known as the Giugiaro Speedmaster, the watch was worn by the character Bishop in the 1986 film Aliens, bringing it fame that has lasted long after the watch was discontinued. Seiko marked the 30th anniversary of the Giugiaro Aliens watch in 2013 with a series of limited editions.

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