This is the second year in a row that Rolex has topped the list. Reputation is critical for a company in business. It can take a lifetime to build, and only one scandal to bring it crashing down (remember Volkswagen?). It is no surprise that Rolex tops this list, given their commitment to quality, and despite cries of critics, they also provide consistent value when compared to peers. Rolex’s latest ad from the Oscars (“Celebrating Cinema”) went further to capture the nostalgia and respect that people have had for Rolex for decades.