Pre-Basel 2017 – Zenith Chronomaster El Primero Range Rover Velar

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Jean-Claude Biver, Zenith CEO & President of the LVMH Watch Division said: “Zenith is the ultimate reference for chronometry (precision timekeeping), having won 2,333 chronometer prizes. The authentic Manufacture is a major player in the Swiss watch industry. Zenith stands for Art, Tradition, Culture and above all, produces real and authentic “museum quality” models at nonetheless affordable prices. It is essential that we preserve these qualities, as they all belong to the more than 150-year DNA of Zenith. We are here not just to run a company, but also to serve its brand history and DNA just as Range Rover is doing. The main task and challenge we have in common is a determination to protect our tradition, but at the same time to find the right and harmonious way of connecting our tradition to the future, while showing extreme respect for our iconic products.”

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