THE PARADOX OF WATCHMAKING: SHOULDN’T WATCHES GET CHEAPER WITH EFFICIENCY?
As our smartphones get Leica cameras, better optics, faster processors and biometric security sensors, you’d think they’d be getting more expensive. But they aren’t, in fact they’re getting cheaper. In 1960, a young computing engineer from the University of Pennsylvania introduced us to the concept of “scaling”. Douglas Engelbart hypothesised that as electronic circuits were made smaller, the components would not only become faster and need less power but they would become cheaper as well.