Ladies Watches: Should They Be Trend Setting Or Trend Following?

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robert august.

Mention ladies watches, and many brand representatives give you a serious look and have a bit of a frown on their face. While a potentially profitable market, it seems to be a hard demographic to pin down, and only a few brands have enjoyed perpetuated success in marketing ladies watches, with defining success as creating a design for ladies only that becomes somewhat of an icon, while also bring in substantial revenues for the brand.

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