Introducing Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch

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robert august.

What is the ultimate luxury? To me, this is not a matter of price but rather of exclusivity, knowing that I don’t own the same shoes, bag, car or accessories as my neighbor. Having something unique is, to me, what best defines luxury, as I’m sure that what I own is my proper creation and that I’m not sharing it. However, to all nice story there’s a negative side: price. Exclusivity is expensive. What about watches? Not that easy to entirely customize a watch. Well, for those who want unique AND affordable, we just found this solution: Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch – launched on Kickstarter now.

After a first edition of this concept with a quartz movement – definitely not for us here, at Monochrome – the young startup Objest comes back with the same design and customization wish, but now with mechanical movement – and Swiss made, not a Japanese engine – that’s more for us… Inside the case is a Swiss ETA 2824-2 movement, so-to-say, a workhorse, well known, reliable, precise and easily serviceable. No worries to have here, it’s made to last for the coming generations.

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