HUBLOT & TAG HEUER SPONSORSHIPS: IS BIVER SECRETLY THE GOD OF GAMBLERS?

Deployant

If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop during the course of a few seasons – some of them are surprisingly magical – no, I’m not going to wax lyrical about how mechanical watches represent the purity of human endeavour. It’s something simpler – while the soccer pitch has been filled with mis-matched watch brand sponsorships of certain football clubs, a certain man seems to have the odd habit of picking the right teams during the right years. That man is Jean-Claude Biver. His choice of Hublot and (recent) TAG Heuer sponsorships fell into a suspicious pattern when I noticed that his limited editions were not only popular but that the teams he picked, usually ended up being winners of the year’s football season. Is Jean-Claude Biver secretly the God of Gamblers? To find a definitive answer to whether Biver’s sponsorship picks heralds a cup win, we have to look at the brands picked by our unofficial God of Gamblers.

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