HANDS-ON: Bold and beautiful – Franck Muller’s Cintrée Curvex Skeleton Tourbillon

Time and Tide

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robert august.

I don’t want to get all KPI on you, but image selection is something that I spend a lot of my time working on. Of the dozens of shots of any given watch that one of our photographers take, only a handful make the final cut. That’s not because the shots are out of focus or poorly lit, but because we strive to hit the right balance between written and visual information, and both elements are complementary and essential. Typically on this sort of review, I’ll end up running with four or five images. Today I’ve we’re at 12, more than double what we’d usually publish.

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