H. Moser Debuts 2nd Gen “Swiss Alp Watch S” with Midnight Blue Fumé Dial


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robert august.

In January 2016, H. Moser & Cie. joined the smartwatch debate, scoring a PR coup with its “Swiss Alp Watch” which was anything but a “smartwatch” as one might have expected.  The 100% mechanical 50-piece limited Swiss Alp Watch from the Schaffhausen-based Manufacture sent a clear and laudable message to the world: “We’re not straying; we’re remaining true to the tradition of mechanical watchmaking; that’s what we do, and we do it well”.   H. Moser is now back with the Swiss Alp Watch “S”.  The model is to be part of Moser’s normal production range, which I should note is still fairly limited by many brand’s standards.  “Rare” but not limited, if you follow.



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