Elie Bernheim Keeps Raymond Weil in Tune

iW

Elie Bernheim is caring for a family legacy. As the grandson of the late Raymond Weil, founder of the Swiss watch company that bears his name, Bernheim took over the company as CEO from his father Olivier Bernheim in 2014 and quickly got to work. One of his first marks as CEO was to ensure that Raymond Weil’s historical links to music remain prominent as a design theme for new Raymond Weil watches. In addition, Bernheim ushered into production the first Raymond Weil automatic movement. Today, that movement (a joint project with Sellita) is prominently displayed from both sides of the open-dialed Raymond Weil Freelancer Caliber 1212.

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