Demand For Gold & Platinum Swiss Watches Plummets, Consumers Predictably Focus On Value And Here Is Why

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robert august.

While the allure of a timepiece produced with a precious metal case is very real, most consumers agree that using gold or platinum as a material in a wrist watch is just a means of jacking up prices and creating a loss in value. Let’s talk about why, and some important findings from the FH that should help you understand current market trends and consumer behavior.



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