A while ago, one of the founders of Revolo came to our head quarters in The Hague to talk about this new concept of customizing a watch. A few months later, Revolo made it happen and their on-line configurator is live. The proof is in the pudding. So we configured a watch ourselves and received it not much later.
Revolo is located in Amsterdam, and I am pretty sure that people who are visiting the building have no clue that behind the doors of this typical office space, are a handful of watchmakers working to fulfill the orders from their clients. Next to the room with the watchmakers is an even larger room, stocked with watch parts. Dials, cases, movements, hands, straps, boxes. Everything is categorized and super clean. During an introduction of Revolo by the owners, it becomes clear that it is not a microbrand. Instead, Revolo is able to come up with several models in their collection instead of just one model at once. And, also not very common for microbrands, is the fact that Revolo has their own distribution network. There are now 25 authorized dealers carrying Revolo watches (since Q4 2016), and the plan is to extent this to a 100 by the end of 2017.