Built to Last

Watch Journal

Rolex’s global reputation for a steady hand and a risk-averse approach to watchmaking is likely matched only by Patek Philippe’s. And yet, those two firms are famously responsible for many of the most important innovations that define the modern wristwatch. When Rolex judges that an innovation will have staying power and promises improved performance, it draws on its vast R&D department, which is constantly generating ideas. After all, Rolex gave us the first waterproof wristwatch in 1926, received the first chronometer certification for a watch in 1910, and was the first watchmaker to simultaneously display dual time zones with the GMT.

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