BACK TO THE FUTURE: THE ISSUE WITH HERITAGE WATCH RE-ISSUES
There’s safety and comfort in utilizing human fondness for nostalgia, and J.J. Abrams, director of the latest trilogy of Star Wars movies knew this all too well. Over the course of The Force Awakens, from how it opened with a plucky droid making his escape on a desert planet bringing information vital to survival of the
Rebellion Resistance (initially received by this author as hat-tip to viewers who grew up with the original franchise) to later scene for scene re-creations of George Lucas’s original genre-breaking sci-fi trilogy like the all too familiar long shot of desert scavenger Luke’s Rey’s speeder crossing the hazy sands, things started to go from saccharine to repulsively diabetic. With the recent Baselworld 1957 2017, many brands are risking the same dangerous gambit which Abrams pulled; The issue with Heritage Watch Re-issues is very much analogous to what the movie industry faces today (given that The Mummy has been remade, The Matrix is in the process of being remade, let’s not even talk about Ghostbusters): at what point does the act of incessant mining of familiar archive territory tip from sweet to ridiculous?