THE ART OF TIME: DIETER RAMS AND HIS TEN PRINCIPLES OF GOOD DESIGN

Worn and Wound

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robert august.

Most of us here at worn&wound stand by the idea that every watch—and by extension, every watch designer—has something to teach us about what makes something attractive. I certainly believe it, and try to find the beauty in everything. On the other hand, however, not many designers can claim to have changed the world, and only one has literally written the Ten Commandments of good design: Dieter Rams. Rams, through decades at the helm of the famous Braun design house, refined his restrained yet personal work into an ethos spanning all corners of industrial design.

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